Lemonade Shoelace is Belfast's Ruairi Richman is getting lots of attention lately and rightly so. Too many people think that my beloved Psych Pop is all about tie Die T Shirts and bands wearing Sgt pepper gear. This is not that and nor is a lot of great music from the genre.
Lemonade Shoelace could very well be were Tame Impala could be, if Kevin Parker hadn't have gone into big audiences who want to dance. This is synth driven Pastel soundscapes that hook you. Never losing sight of the fact that electro themed music can make you want to dance, there needs to be more.
Repetition is all well and good, but songs need to be more than just repeated lines and the same riff throughout. Here, the melody is key and the EP does edge towards Pop with intelligent runs that hook you and have you humming along.
There is a dream like feel to the music and the Psych Pop may lead you to unexpected places, but the strength is that melody. It allows many other genres to open and Richman's gentle vocal suits the material well. In the wrong hands, this could be ambient overload, but this is exactly in the right hands.
You can listen to and buy the EP here. It is also available in lots of various physical packages, that should also make it very collectible.
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