There's something really refreshing listening to an album of such intensity and energy from a band in their late teens when so many of their age are stuck on mobiles, Tik Tok and Snapchat. Being at the other end of the age range, I can appreciate historical sounds, many that these three may never have heard of, in what they do.
Cream Soda hail from Medway, but don't expect The Medway Sound, this is loud brash earth shaking stuff and it is wonderful. Certainly, a Power Trio that are not intending to come up for air regularly. Serving You is really noisy, but also incredibly engaging.
There are so many influences to note. Punk is certainly one, but not the mindless type. There are also hints of New Wave, Rhythm lines that compare to early Jam. But there is also a 60s vibe of Garage Rock, Breakbeat and UK Beat.
At times, they are very Canvey Island R and B, an even more aggressive Dr Feelgood perhaps, but for all the up and at 'em attitude, the choruses are memorable, almost football anthemic and these three can play, locked in perfectly.
There's also comparisons to the Noise Pop of the mid 80s and hints of Power Pop, though I'm not sure fans of that genre would necessarily pick them out. This is certainly more aggressive than you might expect from us, but the whole album is a joy, a ball of pent up energy.
Don't expect any ballads, but you can imagine what a great live act Cream Soda are and any band that can get as heavy as they do on the magnificent Submerged Affair are worth the admission alone. Songs of the Street these may be, but they are not dissimilar to my youth. Hey HeyRay Ray could easily have been recorded in my teens and even a decade or more earlier than that.
You can listen to and buy the album here. It is available on Vinyl, CD and as a download.
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