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Monday, 28 July 2025

flowerfrend - The First, Second and Third EPs

 


Flowerfrennd are a quartet from Chicago and I am totally surprised that they have not had more coverage. These three EPs have been combined as an album on Spotify, but I prefer to review the individual EPs to allow people to buy and listen to the embeds for the full duration. 

There is currently a marked move by artists away from Spotify due to Daniel Ek's sponsorship of Israeli weapons and finally a realisation that the platform does sod all for new Indie artists. The band describe themselves as Psych Rock and there are many elements of that, but their palette dwells far more in Indie.



The First EP has three tracks that come from very different directions. Virginia is great Psych Pop, From A Simpler Love In Time is ace Indie Fuzz and Tell Me About Love starts with a Glam Guitar Intro that morphs into fine Classic Rock.

The other two EPs again show great variation. Chicago on the second EP has a real Garage Rock feel mixed with a soulful vocal, but the other two songs show their Psych credibility. The six minutes of Take Me At My Word provide a Psych masterpiece, an incredibly fulfilling listen.



The final EP is more experimental. Four songs, bookended by two instrumentals that are ethereal. More stream of consciousness, mixing ambient with noise. The stand out though is California, a wonderful example of UK mid 80s fuzzed up Guitar Pop.

This is a band that deserves far more attention. They mix all of my favourite things together, Psych Pop, Guitar Pop and Indie inventiveness. The Three EPs were all released between April and May this year. I've chosen a song from each and maybe there is a need for Bandcamp to host the complete album, but track order may need a big think from the band.



You can listen to and buy the EPs here.


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