I thought that I had lost my frustration that great artists don't get the attention that they deserve and that they are pushed forward more by fans, reviewers and even themselves. I haven't because I feel that way about Ben Auld's second album.
It is an incredible album that takes up the States' slant of DIY and Lo-Fi and moves it in all directions. At its heart , it is great Power Pop, but is Fuzz laden, built on incredible riffs, the type of album that we really hear recorded by a Brit. It is also a testimony to the joy of the Guitar.
Auld is from Norwich and he is supported by Guitarist, Conor Etteridge, Drummer, Duncan Baker and Bassist, George Witty to form a twin Guitar four piece. The Guitar Riffs are Glam laden and the songs are more than a little Slacker.
The Fuzz is totally engaging offering up a delightful noise. At times, I'm reminded of Weezer and Teenage Fanclub, but there's a real 80s feedback to proceedings. The songs are short, most not much over 2 minutes and just have you think you've heard the best song, the next one beats it.
There is a real energy to the whole thing and Auld's sweet-ish vocal is at one with the instrumentals, but blends perfectly with the material. Loserdom is heads down and onwards, but those unique riffs light up the album and the rhythm section provides a great platform to take off.
A special mention should also be made for York's Safe Suburban Home label. What a year, it has been for them, with this, Labrador, Rural France and Sumos. But the focus here is on this storming wake up album. I can't wait to hear more from Auld in the future.
You can listen to and buy the album here. It is available on Vinyl, CD or as a download.
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