I feel I'm on a familiar territory, or at least my old stomping ground, with Hurry's fourth album and that is a good thing. The quartet have mastered an area somewhere between Power Pop and the Glasgow territory of the likes of Teenage Fanclub. Mastered being the key word.
Guitars Jangle on catchy verses and big choruses. Songs are built on a killer riffs awaiting the break out solo. Unusually for this genre, the lyrics are plentiful, none of this verse, chorus, verse, chorus, bridge, first verse again, chorus here. The lyrical depth is admirable.
Philadelphia's Matt Scottoline leads the band with aplomb and although you know what to expect, four albums in, you would want no more. Fake Ideas just sounds so Upbeat that no one could be critical, you just want to sing along.
Few have also developed gradually without the quality varying. I can think of Caddy and few others. Any of these ten songs could appear on a Best Of Hurry and you cannot give them a higher compliment. The band feel very Brit whilst never losing sight of being American
Slogging Through The Summer is very TFC and but for the lockdown could have been the Summer Breakout song with its hypnotic Twang. Oh Whitney is very Lightning Seeds with a gem of a riff. In My Very Old Age is a splendid meandering closer.
In truth though, it is really hard and unfair to pull out individual songs as every one is great as the other. Power Pop give the impression that its easy. It is much harder to get it right and few do it better than Hurry. Fake Ideas is a joy to listen to. A real feel good album!
You can listen to and buy the album here.
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